When IMAX bought ownership stake in Prima Cinema recently, it was like watching two good friends become a couple in your favorite romantic comedy: A match made in Hollywood!
Separately, Prima Cinema and IMAX are brands in which ACS have collaborated for some time. Prima allows subscribers to screen theatrically released films in their own homes, a popular option for many ACS customers in New York, Southern California, and the South Florida regions, while the IMAX Private Theatre solution began offering 2D and 3D systems (with floor-to-ceiling screens and state-of-the-art sound) for individual ownership just this year, and we’ve been a Certified Technology Partner since the beginning.
The agreement with Prima Cinema enhances IMAX’s ability to deliver a premium, end-to-end in-home entertainment experience, combining the best of IMAX’s immersive images and sound technology with the opportunity to view current theatrical titles.
While screening a new release at home has long been a wish for many film buffs, studios have hesitated to deliver first run films to the home due to concerns of privacy. However, Prima has recently signed deals with Universal Pictures and Paramount Pictures as a direct result of their encryption technology to prevent illegal copies of movies.
Prima also provides exclusive at-home opening premieres for movies such as "Lone Survivor" starring Mark Wahlberg and Eric Bana, "About Time" starring Rachel McAdams, and "Dallas Buyers Club" starring Matthew McConaughey and Jennifer Garner.